Photo credit: Jo-Anne McArthur / We Animals Media
Our Mission
We are committed to challenging the status quo, challenging the norms that perpetuate harm and working to end industrial animal agriculture in all of its forms. Guided by a vegan philosophy, we stand firmly as advocates for change, disrupting the conventional and championing a new era in food. Our approach is grounded in the belief that every being, regardless of species, deserves to live a life free from suffering and that that the best solutions aren't just ethical – they're smart business decisions too.
Our Core Values
An anti-speciesist philosophy: We are working towards a world where all sentient beings are respected and free from exploitation in any form.
Compassion towards all sentient beings: We are committed to esteem and dignity for all. This includes providing a workplace that is truly diverse, inclusive and equitable. We are mindful of ensuring we are working towards ending all forms of discrimination in how we interact with people, both within the organization and beyond and in how we achieve our goals.
Transparency in our work: Our mission, goals and progress are available for anyone interested in our work to see and we do not compromise on what we are trying to achieve.
A collaborative mindset: We seek to empower and work with food manufacturers, restaurants, and food service providers to embrace a future that is compassionate, sustainable, and deliciously plant-based.